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Tuesday, March 21, 2006
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Issue 33
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VOLUME 2
ISSUE 33
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Tip Of The Month
Stop Sending Out Monthly Statements
Although many agencies are no longer sending out monthly statements, it is amazing how often we have agencies report that clients do not know the difference in an "invoice" and a "statement".
Rather than trying to educate the public, a much better solution is to eliminate sending out statements all together.
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There are several very good reasons to make this business decision. First, by sending out a statement after an invoice, you create receivables because the client thinks they have a period of time after the statement before they have to pay. And they will often extend the time as long as possible.
Second, you have customers with special handling, or they have already paid their invoice. Someone has to review the statements to determine which ones should or should not be mailed. This means that maybe half of the statements won't even be mailed. For those that are mailed, you have hard cost of postage, printing, etc added on to the labor cost.
So make it simple. Send out invoices. Don't send out statements.
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Marketing
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Landing Pages: Why?
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TIP - Ways to leverage the internet are changing as quickly as the technology itself. |
Landing Pages are a great way to measure the success of a campaign or open new markets.
[FULL STORY]
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Staff Development
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Job Assumptions Can Undo The Work Of Twelve Good Staff
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TIP - You may think it is the staff. But sometimes it's not the quality of the person, but the clarity of their job description that needs improvement. |
[FULL STORY]
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CAROL Enhancement
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History of Requests
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TIP - Increase client retention and the value of your website by letting your clients know they have access to view their service requests online. |
[FULL STORY]
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Book Review
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Want To Be Unique? Become A Purple Cow!
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TIP - Don’t be fooled by the title of the book. It may sound silly.
However, this is one book that will change how you perceive new ideas for growing your agency. |
[FULL STORY]
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Technology
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Privacy Has Become Public Policy - And You Had Better Know Why
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TIP - Privacy laws are not only changing, they are becoming part of how we must do business. |
Here is practical information your customers deserve and expect.
[FULL STORY]
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| Agency Management |
Get The Benefit Of A Consultant - For Free!
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TIP - Your newest staff member has the most honest and objective view of your agency. Make the most of it. Ask for their feedback. |
[FULL STORY]
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