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Tuesday, May 23, 2006
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Issue 37
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VOLUME 2
ISSUE 37
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TIP OF THE MONTH Make TRUST an integral part of your business model
"Authority is not something we buy, are born with, or even have delegated to us by our superiors. It is something we earn - and we earn it from our subordinates. No manager has any real authority over his people until he has proved himself worthy of it - in the eyes of his people - not his own, nor those of his superiors." John Maxwell
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Draw an imaginary line on the floor, and put one person on each side. The purpose is to get one person to convince the other, without force, to cross the line. U.S. players almost never convince one another, but their Japanese counterparts simply say, "If you'll cross the line, so will I." They exchange places and they both win.
The Japanese recognize the importance of cooperation and mutual trust. It has been a key to their success for over 50 years. How is the trust in your agency? With trust, your staff learns to work together so everyone wins - the agency, the staff and the customer. |
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