Tuesday, December 19, 2006 Issue 51   VOLUME 2 ISSUE 51  

In order to make Protection more valuable than Price to your prospects and clients, you must first determine what they are most committed to protecting.  

Marketing, then, becomes a matter of letting people know that you understand their needs, and have a unique way to give them what they really want.

For example, what if you sent out a postcard offering a free pamphlet on how families can protect their children from the internet?  Is that Protection related?  Absolutely!

When the person responds to your postcard, you have the opportunity to talk to them about other areas of protection.  Click Here for a sample of a direct mail piece.

Making the material available can be as simple as placing a link on your website, emailing a pdf document or even having the information available in printed form in your agency.

The best part about this type of marketing is the fact that a wealth of information is available from public sources such as the FBI  The information in our sample document was taken directly from the FBI site.

Want more ideas?  How about information on protecting seniors from fraud and identity theft? The FBI also has information on these topics available on their website.  Click Here for an example of information on the FBI site.


Editor's note:  Beginning with our next issue on January 2, we are changing the system used to produce and deliver The Source.  This new system will allow us to offer more resources and value to our readers.

As a result, the links for past issues of The Source are no longer active.  Please use the following link to access our issue archive - Issue Archive.  Thank You.
New Issue For Owners and Managers

New Management Issue of The Source

Coming in March 2007

If you are an owner or manager, we recognize the fact that you have unique needs, and a limited amount of time to find the resources you need.  This new publication will be an essential part of your success in 2007.

 [FULL STORY]
 
Marketing Worth Talking About
Out of the Box Ideas Produce Out Of The Ordinary Results

TIP- Forget "creative" marketing for 2007.  This agency has gone to "crazy" marketing.

And it's working!

 [FULL STORY]
 
Management Skills
Make Problem Solving a Team Event

TIP - Creating a "Problem Log" is a great way to take a proactive approach to problem solving in 2007.

 [FULL STORY]
 
Technology
Important Information About Upgrading To IE 7
 
TIP - This is important information to help you make the decision to upgrade to Internet Explorer 7.

 [FULL STORY]
 
Staff Development
When Is The Last Tme You Called Your Competition To Help You Grow Your Agency?

Tip - Box Insurance in Grapevine, TX had a fantastic idea to call their competition to learn how their own agency was doing business.

 [FULL STORY]
 
Website Enhancement
What Are The Three Most Important Words When Developing Your Website? Content, Content and Content

TIP - These simple ten ideas can make the difference between an electronic brochure and a dynamic resource to grow your agency.

 [FULL STORY]
 
Agency Culture
Looking For A Sign For Sucess? The Galloway's Found Great One!

TIP - Everyone needs a sign to follow, and ISCF has provided their staff with just the right sign that points to success.

 [FULL STORY]
 
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