Earlier this year, TheSource introduced our new section for Owners and Managers only. The next issue, "Sales Builder", will be published in November. This issue will include articles on:
Personal Growth
Managing Producers
Technology In Marketing
Creative Marketing Ideas
This issue will also include a special feature section on the topic of "Generational Marketing - Reaching Generation Y."
We have had such fantastic response to Ted's article in the September issue of Agent and Broker that our November webinar will be, "Who Is In Charge Of Your Agency."
You'll never be able to satisfy every need and request.
But if Customers perceive that an honest effort is being made on their behalf, you'll please most of the people most of the time.
Unknown
In This Issue
The 1-2-3- Of Effective Communication Tom Baker, Senior Editor TheSource
One of the best books on customer service is, "Customer Satisfaction Is Worthless" by Jeffrey Gitomer. Tom looks at a simple, yet effective, three step process to enhance communication in your agency.
Open Book Management Tom Baker, Senior Editor TheSource
Best Selling author Jack Stack turned a bankrupt manufacturing company into a multi-million dollar success story. His ideas on Open Book Management present a proven management strategy that will literally transform how your agency does business.
Policy Issues: Don't Forget That Expertise is Only a Means to an End Chris Amrhein, AAI
Chris Amrhein brings his usual fun approach to providing uncommon answers to some all too common questions. The result is a fresh look at what customers really need and how your agency can give them clear answers to genuine problems.
Cross Selling:
A Conundrum Jack Burke, Sound Marketing
Agents across the country often look for the magic formula – the key to successfully growing their agencies. Jack looks at the record of his long-time friend Cosmo Conte and how one simple secret produced such remarkable results.
Reading Body Language for Sales Professionals Dennis Kyle
Most people are not aware how much they communicate to others without ever saying a word. Recognizing messages contained in body language can be the first step in improving communication and increasing revenue.
Is Your Agency Website Profitable? Tom Baker, Senior Editor TheSource
Most agencies have a website. The real question is whether or not their website pulls its own weight by bringing in new business. The good news is that you can have a profitable website without making an all out commitment to become a technical expert.
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