An Angry Customer Can Be Your Best Sales Opportunity
Tom Baker, Senior Editor of The Source
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Everyone hates dealing with angry customers. Right?
Actually an angry customer is one of the best opportunities staff have to win over and keep profitable business. The key is learning how to understand and respond to their needs .
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Part 2: What Does A 21st Century Agency Really Look Like?
Click Here to read Part 1 |
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Doing business the same old way does not guarantee success in the 21st century. Tom concludes this series of practical ideas to learn what it will take to be truly successful in our rapidly changing wired world..
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Want Increased Revenue?
Stop Focusing On Sales
Tom Baker, Senior Editor of The Source
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Every bookstore has books on sales, marketing and growth. So why is growth such as challenge?
One reason is that agencies can look so much at the results that they fail to lay a solid foundation for growth. The key to growth is becoming an agency that makes growth a part of how you do business every day.
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The Three Most Important Words To Increase Customer Service -
You're Fired!
Tom Baker, Senior Editor of The Source
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One of the most challenging decisions an agency can make is to determine which of its customers are "profitable" and which are not. But the reality is that no agency has unlimited resources, which means identifying profitability is essential to adequately protecting your customers.
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How Doing Less Can Actually Increase Productivity
Tom Baker, Senior Editor of The Source |
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Multi-tasking has been a staple in doing business for years. However, current research is discovering that doing more than one thing at a time hinders productivity and physically creates negative responses in the body. It's time to learn a simpler way of doing more.
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Three Things Leaders Should Always Know
Tom Baker, Senior Editor of The Source
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Leaders are unique individuals with a commitment to do more than manage behavior. They have chosen to live by a standard that motivates other to follow. A starting point for managers who want to become leaders is learning how to understand three significant needs shared by everyone in the agency.
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