| January 2008 |
VOL.4 ISSUE 76 |
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Agencies of the Month
for 2007
In 2007 we had the privilege of recognizing
seven
of the top agencies in the nation.
Their example of commitment, creativity and willingness to
try new ideas
continue to produce outstanding results in these agencies.
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Insurance Services of Central Florida
Ocoee, Florida |
Ralph Whitehurst Insurance
Raleigh, North Carolina |
Torian, Hofmann, Dillow and Flittner
Evansville, Indiana |
Mid-Valley Insurance
Saginaw, Michigan |
Bomford, Couch & Wilson
Miami, Oklahoma |
The Henriott Group
Lafayette, Indiana |
Argus Financial Services
Chicago, Illinois
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| Issue Archives |
Top 10 Articles From 2007 |
The Underrated Power of the Press Release
Paul McCord
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Press Releases can help level the playing field by taking advantage of free and effective communication with your community.
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Paul McCord, a nationally known marketing expert, shares his insight on how to make the most of this often overlooked resource for your agency.
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| Article #2 |
American Idol: How Memorable Is Your Performance?
Tom Baker, Senior Editor of The Source
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American Idol has become an American phenomenon. Its unprecedented success has proven the power of one person's vote. |
Tom takes a unique look at how the same characteristics that makes an American Idol also creates a winning agency as your customers, and prospects, cast their votes in your community.
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| Article #3 |
One Bad Apple
Jack Burke, Sound Marketing
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What does it take to have a healthy agency? Jack's answer may surprise you as you read his very personal, and insightful |
article about the effect each member of your staff has on everyone they work with.
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| Article #4 |
For The Manager:
Getting P&C and Benefits Producers To Exchange Leads
Chris Burand
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How often does a P&C agency and a benefits agency—or even two such divisions of the same agency—think about exchanging referrals? |
Chris presents eight factors that can increase productivity and profits for your agency.
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| Article #5 |
Stop Letting "Stuff" Get To You
Tom Baker, Senior Editor of The Source
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What kind of a day will you have tomorrow? Not sure? Then this article is just for you.
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Learn how to take control of your life and keep the stress from "stuff" from running your day.
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| Article #6 |
Don't Forget That Expertise is Only a Means to an End
Chris Amrhein, AAI
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Chris Amrhein brings his usual fun approach to providing uncommon answers to some all too common questions. |
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The result is a fresh perspective at what customers really need and how your agency can offer clear answers to genuine problems.
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| Article #7 |
Choosing A Password: How Secure Is Your Security?
Tom Baker, Senior Editor of The Source
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Every day, you rely on technology to protect your clients. However, you may not know that a poor password has the potential to place both your agency and customers at risk. |
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| Article #8 |
Businesses Grow More Socially Conscious
Tom Baker, Senior Editor of The Source
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Every day, our world becomes more condensed, and the impact of what we do and how we live becomes more clear.
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Customer are beginning to look for a sense of social responsibility from the organizations they do business with, including their local insurance agent.
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| Article #9 |
Branding Your Agency
Nanci Evarts, President of Marketing Strategies Group
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As a marketing expert, Nanci explains how agencies often pay more attention to getting, gaining, and retaining business through effective marketing.
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| Article #10 |
Business Continuity: Business As Usual,
Even After A Disaster
Sandy Buzzard, Agility Recovery
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Disasters are not just caused by floods, tornados and hurricanes. According to the disaster experts from Agility Recovery, |
a comprehensive disaster plan must also address the issue of Business Continuity in order for your agency to be truly prepared for unexpected interruption in doing business.
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