
| January 2008 |
VOL.4 ISSUE 77 |
| Tip
of the Year |
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Invite Starbucks To Your Next Staff Meeting
You may think it strange, but one of the most powerful and relevant books for the insurance industry is "The Starbucks Experience: 5 Principles For Turning Ordinary Into Extraordinary", by Joseph Michelli. |
In their mission statement, Starbucks clearly establishes their commitment to a remarkable work environment where "partners" treat one another with respect and dignity. Their amazing way of doing business has exploded into a worldwide phenomenon known as the "Starbucks Experience" that compels new business, retains existing business and eliminates the need for traditional marketing. The result? Customers that value the "experience" more than saving money. What if that could happen in your agency?
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